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LG launches new series of OLED TVs in Taiwan

LG Electronics has launched new series of OLED TVs, including its Objet lineup, in Taiwan, aiming to ramp up the sale value of OLED TVs by 30% in 2022 compared to a year earlier.

The new offerings include its 4K G2 and C2 OLED series, Objet Collection series and QNED miniLED-backlit TVs. The G2 series products are available in 83-, 65-, and 55-inch sizes and the company plans to launch a 97-inch model in the fourth quarter of 2022, LG Taiwan said at a recent product event in Taipei.

The C2-series OLED TVs are available in 83-,65-, 55-, 48- and 42-inch sizes, with prices ranging from NT$59,900 to NT$394,900 (US$2,037-US$13,427).

The company highlighted a 65-inch OLED Objet TV, which is powered by its fifth generation a9 processors, paired with ThinQ AI applications. The Objet-series models are designed for creative events and commercial activities, according to company sources.

Meanwhile, LG also introduced a new QNED miniLED-backlit lineup, featuring LG's quantum dot and nanocell technologies.

While most market observers are conservative about TV demand in the second half of the year, LG believes that the most affected ones will be the entry-level and midrange models and sales of the high-end models will remain on a growth track.

However, sources at LG Taiwan noted that despite the recent reductions in panel prices, prices of related TV chips and logistics costs are still high.

While the tight supply of some TV chips has eased, the sources continued that the TV industry is still facing the challenge of securing sufficient supply of TV processors, resulting in increasing cost pressure for TV makers.