News & Events
Samsung Electronics on Feb 9 launched two new flagship series, S22 smartphones and Galaxy Tab S8 tablets, aiming to consolidate its leadership in the industry.
As expected by outside observers, the company's S22, S22+, and S22 Ultra smartphones used screens of 6.1, 6.6, and 6.8 inches respectively. S22 Ultra, the series' top-tier model, is equipped with the S Pen, whose latency time has been improved from 9 to 2.8 milliseconds. AI technology and new applications diversify mobile writing functions, allowing users to have more fun in handwriting.
The smartphone series is built with a 4nm processor, while its NPU is two times more efficient than that of S21 smartphones. It also features better technology for processing images of portraits, pets, "Nightography," and dynamic subjects. Samsung described the S22 smartphones as having the best-ever AI camera.
The tablet series comprises S8, S8+, and S8 Ultra models, all equipped with 4nm processors and supporting 45W fast charging. The sales of Samsung's big-display tablets have grown nearly 24 percent over the past two years, the company said, adding that the S8 Ultra tablet's display has been expanded to 14.6 inches.
Samsung's product launches reflect noteworthy industry trends:
AI is everywhere. AI functions are normally embedded in the processors, and they are indispensable for bettering the performances of photography, battery management, and Internet bandwidth management. Built with AI technology, the S pen can offer predicted paths of writing. Samsung anticipated that AI would accelerate the transformation of the smartphone industry, as competitors would highlight user experience and system operation smoothness, instead of merely a product's price-performance ratio as in the past.
Strategic partnerships have been fortified: To compete with Apple, Samsung in 2022 has deepened its cooperation with Google and Microsoft by allowing users more access to their apps, such as Google Duo for video calls.
Video first: Videos account for more than 80 percent of Internet data traffic, so improving mobile cameras has become the main battlefield for smartphone suppliers. New products feature more individualized and customized experiences in addition to optimized specifications.
Environmentally friendly design is prominent: Samsung highlighted its sustainability actions, such as using recycled paper for packaging while reducing packaging volume. It also utilized recycled fishing nets to make cables. Noticeably, the company is taking concrete steps to realize its goal of phasing out single-use plastics, which is also expected to become a key criterion for evaluating its brand power and sales power in the future.