News & Events

LG SIGNATURE Debuts Immersive NFT Experience During Art Basel Miami

MIAMI, Dec. 7, 2021 /PRNewswire/ -- LG SIGNATURE, the ultra-premium brand from LG Electronics known for world-class design and cutting-edge innovations, showcased the world's first rollable TV, the LG SIGNATURE OLED R, at The Gateway, an exclusive exhibition of NFT-based art and collectibles at Art Basel Miami. Presented by nft now, the leading NFT media company and Christie's, the one-of-a-kind sensory experience in downtown Miami featured music and art in celebration of the new era of NFT innovation.

For this unique installation powered by LG SIGNATURE, nft now and Christie's transformed one of Miami's many financial office buildings into a reimagined 23,000-square-foot gallery where guests explored a curated collection of pieces from the world's top NFT creators, as well as physical pieces from some of the leading artists in the space. Christie's collaborated with LG Electronics to install an array of LG OLED displays for celebrated NFT artists to showcase their works. Employing LG's award-winning OLED technology, the installation featured NFT works in stunning 4K resolution, demonstrating for guests how LG innovation seamlessly bridges the gap between the worlds of art and technology. Expanding on this installation, twin OLED R TVs located in the LG SIGNATURE lounge looped designs by other NFT artists for attendees to enjoy as they relaxed.

"Collaborating with such forward-thinking partners as nft now and Christie's on this unique sensory experience at the cutting edge of art and technology is a natural fit for LG SIGNATURE," said Peggy Ang, senior vice president of marketing at LG Electronics USA, which markets the super-premium LG SIGNATURE products in the U.S. "The combination of our innovative products, like the world's first rollable TV, alongside the cutting edge of NFT art perfectly symbolizes our desire to inspire consumers through revolutionary new concepts that improve their quality of life."

Attendees, including celebrities and the elite of the art world, also enjoyed a LG SIGNATURE lounge that brought the brand's luxury products to life. The lounge featured the world's first rollable TV, and the LG SIGNATURE Wine Cellar, providing attendees an expertly curated wine list that was chilled to perfection. As a final touch, thanks to the LG SIGNATURE Air Purifier, guests in the lounge relaxed in comfort.

Lauded as an engineering and user-centric triumph, the 65-inch LG SIGNATURE OLED R rollable TV (model 65RX) reimagines the television experience by disappearing at the touch of a button to liberate users from the limitations of a wall for a more thoughtfully curated living space. Built using an ultra-thin, flexible 4K OLED screen made from one sheet of glass, LG SIGNATURE OLED R features luminous display technology composed of over 8 million self-lit pixels that deliver superior, detailed, and vivid picture quality, powered by LG's fourth generation α (Alpha) 9 intelligent processor for best-in-class visuals.

The TV transforms into three different viewing windows to expand the user experience from watching content to exploring mood lighting, listening to music, smart home control and much more. For each unit ordered, customers will receive white glove delivery and installation service to ensure a seamless set-up experience, including access to LG SIGNATURE's Concierge Service.

By LEDinside