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Fluence Partners with BFG to Distribute Innovative LED Lighting Technology to U.S. Growers

AUSTIN, Texas (July 8, 2021)—Fluence by OSRAM (Fluence), a leading global provider of energy-efficient LED lighting solutions for commercial cannabis and food production, today announced its partnership with BFG Supply (BFG), a leading technology-enabled distributor to the green industry.

Founded in 1972, BFG has a long history of serving professional growers, lawn and garden centers, landscapers and indoor growing stores. As an established industry leader, BFG provides the highest level of customer service, the broadest product range and most innovative technology solutions. BFG is a true single-source supplier for the green industry’s needs, including offerings for watering tools and control solutions as well as multi-acre, fully integrated professional greenhouse structures.

“Fluence is the preeminent LED lighting provider for cultivators growing a multitude of crops,” said Dave Daily, president and CEO of BFG. “The company’s proven LED technology has enabled commercial facilities and home hobbyists throughout the U.S. to successfully achieve their cultivation goals, and we’re pleased to offer our retail customers and the larger green industry the most innovative lighting technology for their facilities.”

Fluence’s leading LED technology will join and augment BFG’s diverse portfolio of cultivation solutions. Fluence’s full product line will be available to BFG customers, providing hydro shops, garden supply centers and commercial growers throughout the country with highly efficient, broad-spectrum LED solutions for their indoor and greenhouse environments.

“The BFG team has a long, storied history in the U.S. as a green industry leader with strong values,” said David Cohen, CEO of Fluence. “We’re thrilled to partner with BFG to bring Fluence’s technology closer to more growers through BFG’s modern distribution facilities and skilled customer success team. Our collaboration enables BFG to meet and exceed cultivator demands by delivering advanced lighting solutions to growers throughout the country.”

By LEDinside