News & Events
(June 16, 2021) Macroblock has partnered with Moonshine Animation, a famous artist-centered VFX company based in Taiwan, to build an LED wall XR studio in Taipei, Taiwan. The studio is equipped with real-time camera tracking system and high quality 4x4K LED displays of P1.25 (1.25mm pitch) with 3840 visual refresh rate, which allows video shooting at up to 60FPS. The latest two projects shot in the LED wall XR studio in May 2021 are VOGUE TAIWAN E-Cover and ASUS ROG Launch Event.
Macroblock was honored to talk to the producer in charge of the VOGUE project who is also a well-known producer in the industry—Mr. Johnny Chiang. Johnny recalled, “I was very impressed with the P1.25 LED displays as I could do close-up shots at ease. I’ve been using LED displays for music video and commercial shootings for years, but the pixel pitches of LED displays in the market are usually 3mm or more making it impossible to take close-up shots. A smaller pitch LED display usually costs me substantially more. So I’m extremely satisfied with the video quality this time, and I look forward to shooting more projects in this studio.”
Macroblock has been studying virtual production and extended reality (XR) for almost two years. Even though the LED displays are gaining popularity and having revolutionary impact to the filmmaking industry, there are still challenges that need to be overcome. In order to gain an in-depth understanding on the users’ requirements, collaborating with Moonshine is a strategic move for Macroblock to obtain first-hand information on users’ feedback on the visual effects of the LED walls and challenges encountered during camera shooting. This will greatly help Macroblock to better develop the upcoming LED display driver ICs dedicated to virtual production application. Through the collaboration with Moonshine, Macroblock expects to push the boundaries of virtual production with LED walls to a new level.